Understand before you choose
CMC or VMC?
The right route for your logo.
The main difference is the rights verified for the logo and, in Gmail, the verification checkmark.
Illustrative messages and brands. This does not demonstrate real certificates held by these companies or universal compatibility.
| Criterion | CMC | VMC |
|---|---|---|
| Official name | Common Mark Certificate | Verified Mark Certificate |
| Rights to the logo | Eligible prior use or specific cases depending on the authority | Primarily eligible registered trademarks; government marks depending on the authority |
| Prior use | Generally 12 months of use to prove for this route | Not the main evidence for the registered trademark route |
| Logo in Gmail | Subject to conditions | Subject to conditions |
| Gmail checkmark | No | Subject to conditions |
| Organisation verification | Yes | Yes |
| BIMI configuration | DMARC, SVG Tiny P/S, HTTPS and DNS | DMARC, SVG Tiny P/S, HTTPS and DNS |
| Sales and support | Bimi Direct | Bimi Direct |
Is your logo a registered trademark?
Explore VMC if your goal includes the Gmail checkmark. Otherwise, a CMC may suit you if you can prove eligible prior use. A recent, modified or official logo needs a specific review.
One contact, from choice to certificate
Your BIMI project starts here.
Based in Lille, the Bimi Direct team takes the time to understand your needs and check your project before you commit.
Your certificate, your budget
CMC from €586/year excl. tax.
VMC from €876/year excl. tax.
GlobalSign · 3-year term. Totals excl. tax: €1,758 CMC / €2,628 VMC.