Understand the expected outcome
The logo and Gmail checkmark.
Two distinct signals.
A CMC enables a logo display process without Gmail's verification checkmark. A VMC enables the checkmark process, subject to conditions.
These screens are illustrative. They are not account screenshots or proof of actual display.
What BIMI provides
BIMI allows a domain to publish logo information that participating mailbox providers can use. The certificate verifies the rights associated with the logo; authentication and provider rules remain essential.
What buying does not guarantee
Display does not depend on the certificate alone. You need compliant configuration, an authenticated message and the provider's criteria to be met. There is no promise of display in every inbox or guaranteed increase in open rates.
What is the difference between CMC and VMC?
A CMC validates an eligible logo, including through prior use. A VMC primarily relates to a logo associated with an eligible registered trademark. In Gmail, a CMC does not show the verification checkmark; a VMC enables that process subject to conditions.
Does a certificate guarantee my logo will appear everywhere?
No. Display depends on the recipient's mailbox provider, its rules, your domain configuration and sending reputation. BIMI guarantees neither inbox placement nor increased open rates.
Do I need to be technically ready to start my order?
No. You can start your order and tell us that DMARC or the SVG logo still needs preparation. We will explain the steps required before validation and deployment.
One contact, from choice to certificate
Your BIMI project starts here.
Based in Lille, the Bimi Direct team takes the time to understand your needs and check your project before you commit.
Your certificate, your budget
CMC from €586/year excl. tax.
VMC from €876/year excl. tax.
GlobalSign · 3-year term. Totals excl. tax: €1,758 CMC / €2,628 VMC.